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Ep. 21 | Insights on the NAR Settlement with Jason Fish

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Jason Fish is a country boy, born and raised. He spent the first 18 years of my life in the small town of Orrington, Maine and then moved to Vermont to attend college. In 2000, He graduated with a Bachelors of Science in Business. After working in the Hospitality field for 5 years, Jason decided he wanted more from his career and because he always enjoyed working with and helping others, felt real estate would be a great fit. Jason brings his high level service from the hospitality industry with him and In 2004, acquired his real estate license and in 2021 created The Young/Fish Team.

Jason reside in Hampden with wife, Lindsae, their two daughters, Lillian & Hadley and 3 fur babies: Naddie, Missi & Murphy.
 

Jason Fish from the Young/Fish Team at Nexthome Experience to discuss the recent NAR Settlement and its implications for real estate agents and clients.

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NAR Settlement Overview:

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  • The NAR Settlement introduces new practices, effective August 17, that change how real estate agents are compensated.

  • Agents will now be directly paid by the clients they represent, rather than through traditional commission splits between buyer and seller agents.

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Impact on Real Estate Practices:

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  • This shift demands greater transparency in transactions, where clients will be more aware of the fees they are paying and the services provided.

  • Agents need to clearly communicate their value proposition to clients, ensuring that they understand the benefits of the services offered.

 

Adapting to the Changes:

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  • Jason advises agents to focus on their strengths and operate within markets they know well, ensuring clients receive the best possible representation.

  •  He emphasizes the importance of adapting to these changes by maintaining clear communication with clients and educating them on the new system.

  • Agents can benefit from concepts in the book "Raving Fans" by Ken Blanchard and Sheldon Bowles, which highlights the importance of exceeding customer expectations to create loyal clients.

 

Challenges for Different Client Types:

 

  • Newer buyers may find it easier to adapt to the changes, as they won't have preconceived notions of how the process used to work.

  • Experienced buyers, sellers, and investors might face more confusion and will need additional guidance from their agents.

 

Practical Advice for Agents:

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  • Agents should remain calm, stay informed, and focus on delivering value to their clients, ensuring a smooth transition in this evolving real estate landscape.

  • Knowing one's limitations and referring clients to other agents when necessary can help maintain strong client relationships and ensure the best outcomes.

 

Episode 21 is a must-listen for real estate professionals who want to understand the NAR Settlement's impact and learn strategies to navigate these significant changes effectively.

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